Domain Valuation Guide

Plain-English guides on how domain names are valued, what makes them valuable, and how to use AI appraisal to price your own.

Valuation Basics

The short answer: it's worth what a willing buyer will pay. Here's how to arrive at a defensible number before you list or accept an offer.

Valuation isn't a single formula — it's a structured comparison of your domain against market evidence. Here's the method behind the number.

Six recurring traits separate a name that sells for five figures from one that never sells at all. Here's what to look for.

'Premium' gets thrown around loosely. Here's what actually defines a premium domain and why they sell for thousands.

They're used interchangeably, but they point at different things. Knowing the difference helps you ask for the right service.

Extensions

It depends on your buyer and your market. Here's how the two extensions actually compare on price, demand, and best use.

AI doesn't replace a broker's judgement — it scales it. Here's what an AI appraisal actually does, and where it's most useful.